Calculate your ER, compare it to 2026 industry benchmarks, and discover how much revenue your disengaged audience is costing you.
Your current follower count
Average across your last 10 posts
Average across your last 10 posts
Optional — for lost revenue estimate
Engagement Rate (ER) is the percentage of your audience that actively interacts with your content. It's calculated as: ER = ((Likes + Comments) ÷ Followers) × 100. Unlike raw like counts, ER is a normalized metric — it tells you how engaged your audience is relative to its size, making it the standard metric for comparing performance across accounts of different sizes.
A creator with 1,000 followers and 50 likes per post (5% ER) is performing significantly better than a creator with 100,000 followers and 500 likes per post (0.5% ER). This is why brands increasingly use ER — not follower count — when evaluating influencer partnerships.
| Platform | Poor | Average | Good | Excellent |
|---|---|---|---|---|
| <1.5% | 1.5–3% | 3–6% | >6% | |
| TikTok | <5% | 5–8% | 8–15% | >15% |
| <1% | 1–2.5% | 2.5–5% | >5% | |
| <0.5% | 0.5–1% | 1–2% | >2% | |
| Twitter/X | <0.3% | 0.3–0.8% | 0.8–2% | >2% |
The single highest-leverage action is improving your hook — the first line of your caption or the first second of your video. The algorithm measures dwell time, and content that stops the scroll gets distributed to more users. Use our free AI Hook Generator to generate psychologically-engineered hooks for every post.
The second lever is posting consistency. Accounts that post 5+ times per week see 2-3x higher average reach than accounts posting 1-2 times per week, because the algorithm rewards consistent signals. Boopilot's AI Autopilot can generate and schedule 30 days of content in under 2 minutes, solving the consistency problem permanently.